By Mario Toneguzzi May 4, 2023

A new survey by Vibes, a mobile engagement platform, says more than 40 per cent of consumers say they would share more data to get more personalization. The survey also found that younger consumers prefer SMS from brands over email, and show significant enthusiasm for using Mobile Wallet on their smartphones.

http://retail-insider.com/retail-insider/2023/05/consumers-demanding-more-personalization-vibes-study/